22 Well Done State Tourism Websites
In a continuation to Branding the United States, this article explores the state government run websites used to target tourists. While many of these tourist department sites are much more aesthetically pleasing than their .gov counterparts, not all of them make the cut. Here’s the finest of the bunch.
3. Rhode Island
5. New Hampshire
12. North Dakota
13. South Dakota
20. New York
Throughout the search for these sites, there are a few elements that seem to be popular amongst the well done sites.
- JQuery or Flash animated headers
- Large image backgrounds
- Image intensive layouts
- Good white space, not too cramped
- Distinct accent colors
Which states do you think market themselves well? Which ones are a little off? Notice any other trends? Express your thoughts below.
*Note: In retrospect I overlooked Colorado, it’s worth checking out.