Quote This Project – Fishing Supply Company Pricing Results
A little over a week ago, we set up a survey for a mock project and asked you to give us a quote as a wrap up to our Pricing Bootcamp series. Now that we’ve wrapped up the contest, I’d like to take a look at the results. Thanks to all 67 of you who responded to our pricing challenge!
For those of you who didn’t get a chance to read the announcement post, here’s a quick recap of the mock project requirements:
A medium sized fishing supply company has approached you about building a website to help promote their store and offer additional information for their customers. This is NOT an e-commerce site, although they will be displaying product information. If a CMS is going to be included, you will have no part in it.
They have no website currently, although both domain and hosting have been taken care of. Both copy and images have also been taken care of. You are responsible for the design and development only. The client has a deadline of three weeks from start date.
The final product should include the following:
- A six page website developed primarily in XHTML/CSS
- PHP driven contact form for customers to submit additional questions.
- Two different design comps of possible layouts (to be done in Photoshop)
- Three rounds of revision (each) will be allotted for the website coding and layout comps
How You Quoted
With 67 total entries, here’s a breakdown of pricing. I’m particularly happy that nobody chose the 25k+ option, because that would have begged for a follow up question or two.
Many of you included some great insight in the additional comments field. In the interest of privacy I’ll only disclose the comment and submitted quote for each. I’ve broken down some of the highlights below based on price range.
Quoted Under $1K
Copy and images finished, web hosting ready… there’s really nothing to do except think up a design and hack it out in XHTML…
…I couldn’t imagine someone working eight hour days, five days a week, and still needing three whole weeks to complete two designs.
Since you’re really just designing it for them, no real dirty work to be done which keeps it relatively cheap. I would say, however, this price will definitely vary on how established you are as a company and how big. Especially lately, it’s tough to compete with the “oh my nephew does HTML Graphics” people.
Well, I’d try and aim for the $1,001 – $3,000 because the project is requiring a number of different revisions on both the coding and design, along with two design mockups. Possibly depending on the complexity of the design, the coding could become harder or easier.
There is a lot to consider in this project, but we have to keep in mind the size of the company and what they’re about along with a deadline.
I understood “Medium sized fishing supply company” as a company having more than 50 workers. In that case I would price a little higher such a company than a single person – John Smith the fisherman. The reason is, that I believe they will have more requirements. If I had done this for the Smith fisherman I would choose option one. In this case I am choosing option two as a bottom line. The more is required by the client (i.e. additional project design iterations) the more additional money I will charge (easy to say, hard to execute tho:) ). But yes – 3 weeks, 1000$ – 3000$ for a work sounds reasonable for me.
I would have liked to have tighter ranges for the price. In situations where 3 revisions are necessary, and I know very little about the business (I really know nothing about fishing) I find myself less likely to give an accurate estimate. So, in the past, I have been very honest with the client about my lack of enthusiasm or lack of knowledge for their product. And as such, need to do some more research on the business itself. I then explain what my hourly rate is and then give them a maximum project price based off that hourly rate, but give him a range that he can expect. In this situation I was thinking between 900-1150 where 900 would be the cheapest it would be and 1150 would be the most (even if I go over on my estimate). More often than not, I hit somewhere in the middle which usually leaves the client very satisfied. The design is the only tough part of this project. The HTML/CSS would take no time at all once pounding away.
I would tend towards the higher end of the 3-5k range because 3 weeks seems like it would put me on an accelerated timeline. This would also mean strictly sticking to the time line and the 3 rounds of revisions – this is also assuming the client is pretty easy to work with (and will not try to stretch the boundaries of the contract).
I’d charge around about the 3,500$ mark, based on the fact that there is no CMS to be involved, and all that they are after is designs and xhmtl/css pages. If they wanted all the copy written for them, I’d probably charge ~$50/hr of writing.
Quoted at $5-10K
…As a freelancer, it is just me doing the work, and I can only squeeze in the time to work on this when I’m not stuck behind my cubicle walls at my day job. That leaves precious few hours to devote to this project…
…I would quote so high because it will serve as a litmus test for the client. Every client wants work done cheap and fast–but few are willing to pay for it. Coming in with a high, yet realistic quote will guage whether the client is serious about the project, or whether their just trying to get a quick web site for pocket change…
Thanks again to all those who responded, I was impressed with many of the comprehensive comments we received!
One thing to keep in mind when looking over these numbers is that I did not ask about the designer’s background or skill level. It’s entirely possible that some might come from high brow design agency with high price tags, while others may simply be hobbyists. This is an important thing to consider, because price can also be determined by quality.
As promised, the winners of the contest have been selected and will be contacted by the end of the day to receive their free Billings license courtesy of Marketcircle. Thanks for your participation everyone!
So now that you’ve seen how other web designers have priced this project, what do you think? Has this changed your views on website value? Or just further supported your case for being a “great deal?”