Comments on: The Magic of Tiered Pricing

By: Share Quotes

Share Quotes — Thu, 02 Dec 2010 06:11:18 +0000

all of my kids love to dwelll on ice cream shops, they really love to munch lots of ice cream ,”*

By: Rick Lecoat

Rick Lecoat — Tue, 05 Jan 2010 10:15:23 +0000

A (possibly) interesting follow up to the tiered pricing concept (which I’ve been using for a few years now) is that the names which you give your tiers can make a difference to the outcome.

If you call them Options A, B & C then the ‘relative value’ thought process will take place as described above. If, however, you give them names with an intrinsic implied status — the classic example being Bronze, Silver & Gold — then the purchaser is more likely to choose the higher level option. Why? Because people (especially executives) tend not to like to think of themselves as ‘Bronze’ people. We like to think of ourselves as gold-standard.

Marketeers have been doing this for decades. It works. I’m not saying that every prospect will go for the gold option, but if it gets even 1 in 20 to jump a tier then it’s a win. Since it’s just about the naming convention there’s little or no downside, after all.

By: Sam Dunn

Sam Dunn — Fri, 20 Nov 2009 04:10:10 +0000

@erin
Thank you, I learned something today.

By: erin

erin — Fri, 20 Nov 2009 03:41:52 +0000

Pssst…. to the author… there is no such thing as “intensive purposes”…. it’s “intents and purposes” …. do a google search on it … :)

By: The Anatomy of An Online Store | Build Internet!

The Anatomy of An Online Store | Build Internet! — Thu, 20 Aug 2009 04:02:00 +0000

[...] has several variations, example being a computer or an iPod from the above example. Multiple tiers of pricing give the customer some flexibility with their budget so they don’t feel trapped in an all or [...]

By: yewenyi

yewenyi — Thu, 20 Aug 2009 03:17:30 +0000

it is certainly the way to go with pricing. the brownish greenish slime thing is sago pudding with palm suggar on top! .-= yewenyi´s last blog ..a bad smell =-.

By: Dalesh Kowlesar

Dalesh Kowlesar — Mon, 29 Jun 2009 11:56:50 +0000

Thanks for the advice... I am definitely going to implement it in my work. .-= Dalesh Kowlesar´s last blog ..Core Differences Between Search Engine Optimization and Search Engine Marketing =-.

By: Zach Dunn

Zach Dunn — Sat, 20 Jun 2009 00:21:30 +0000

@Montana & Melody

I’m half inclined to set up a contest where the winner guesses. Personally? My entry would be some sort of fine dessert jello.

By: Montana Flynn

Montana Flynn — Fri, 19 Jun 2009 23:54:34 +0000

very good suggestions, and ya what is that? .-= Montana Flynn´s last blog ..SNIPPLR – Social code bookmarking =-.

By: The Magic of Tiered Pricing | Design Newz

The Magic of Tiered Pricing | Design Newz — Fri, 19 Jun 2009 18:02:46 +0000

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