In a continuation to Branding the United States, this article explores the state government run websites used to target tourists. While many of these tourist department sites are much more aesthetically pleasing than their .gov counterparts, not all of them make the cut. Here’s the finest of the bunch.
Every website tries to communicate a different message. With some sites, it is hard to determine what exactly that message is. Here’s a list of things that detract from the individuality of a website, as well as bury or distract from the intended point.
The United States is made up of 50 different brands, so it makes sense that each is represented by a unique identity. Tourism thrives on a state’s appeal, and sometimes the state .gov sites just don’t cut it. This is where the Departments of Tourism come in. This showcase is made up of the state logos as found on the government sites responsible for making them look good.
As some of you may or may not be aware of the holiday season is upon us. It’s been coming for a while now, but the deadline is now only days away. If you’re still struggling on those last minute gift ideas for a web developer or designer you know, here’s a quick wish list that may help you out. You may even consider getting yourself one of these. We won’t tell!
“I want a website. It will be cutting edge visually impressive. It will have a wealth of information available. All of our brochures, a full directory of employees, and a shopping cart. I don’t want it the user to have to scroll all over the place though!”
Ever hear this from a client describing their vision? Somewhere along the line having to scroll for information started to bother people. Scrolling isn’t the make or break of a page. Use it to your advantage, and you’ll have a site that seems almost intuitive.