Web design is worth more than just pocket change. In this first post of Pricing Bootcamp series we’ll look at the true value of web design, and why you should show that value through more aggressive pricing.
A publisher does not make or break an ad campaign. Advertising is more than just showing up for the spot; it’s about compelling a reader to follow your link.
You have thirty seconds to tell me why your website matters, and what it can offer me. Go!
Did you panic? It’s a simple enough request, but did you manage to simplify everything down to half a minute? That’s the idea behind the elevator pitch.
Jacob Cass of Just Creative Design recently wrote an article entitled “How NOT to Design a Logo” on Web Designer’s Depot. It received a lot of attention and eventually ended up on the front page of Digg.
The article acted as a catalyst for many design related frustrations. The comments strayed from the definitions of quality, to the apparent nerve of designers who don’t do work worthy of their “thousand of dollars” price tags. Most of this debate fell around the ethics of design contests in particular.
What’s your pitch? Every job starts with one. It may have been a simple “I can do that for you” or a lengthy discussion leading to a proposal, but something is done that convinces a client to work with you. But are you leaving out the an important part? Every web designer can pitch a price and service, but how many take the time to pitch the Internet itself?
Photo by altemark via Flickr.
Have you ever sent out a crystal clear email only to receive a client response that leaves you baffled? When there simply is no way to put it simpler, what do you do? Is the client ignoring it on purpose? Or simply does not understand the point you are trying to communicate?
Even the best web professionals are bound to encounter a client fitting this profile at some point. Here are some pointers to get the point across to clients who resist even the clearest of emails.
Photo by e453753 via flickr