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In a continuation to Branding the United States, this article explores the state government run websites used to target tourists. While many of these tourist department sites are much more aesthetically pleasing than their .gov counterparts, not all of them make the cut. Here’s the finest of the bunch.
Every website tries to communicate a different message. With some sites, it is hard to determine what exactly that message is. Here’s a list of things that detract from the individuality of a website, as well as bury or distract from the intended point.
Green is a great color. This showcase focuses on websites that decided to go with a more natural shade of design. Take some inspiration from the shades of green used fantastically in the following twelve sites.
Many of these pages use green to illustrate a nature theme. There are also a couple of great examples like Emotions by Mike which use green simply because it works with the design. Take a look:
This is a gallery of sites that use jQuery to make the navigation clean, sharp, and elegant. These sites use the framework to do more than just add gratuitous effects.
Even though I’m a huge fan of Actionscript, Flex, and Flash in general, I love when navigations can keep usability while achieving fluid animation. A couple of these are so fluid you may forget it’s not Flash.
Having trouble finding a good color scheme? Color scheme inspirations will aim to fix that! Each post, we’ll pick out a topic and build color schemes out of it to inspire. For this round, we’ll look down to the usually unnoticed rocks and shells we walk on.
Photos are all found on Flickr (follow image links for more on the author), and color schemes are all available to download on COLOURlovers.
What’s your pitch? Every job starts with one. It may have been a simple “I can do that for you” or a lengthy discussion leading to a proposal, but something is done that convinces a client to work with you. But are you leaving out the an important part? Every web designer can pitch a price and service, but how many take the time to pitch the Internet itself?
Photo by altemark via Flickr.
The United States is made up of 50 different brands, so it makes sense that each is represented by a unique identity. Tourism thrives on a state’s appeal, and sometimes the state .gov sites just don’t cut it. This is where the Departments of Tourism come in. This showcase is made up of the state logos as found on the government sites responsible for making them look good.