Tagged ‘Advertising’

Why Niche Banner Ads Fail

A publisher does not make or break an ad campaign. Advertising is more than just showing up for the spot; it’s about compelling a reader to follow your link.

The Thirty Second Sell – What’s Your Website’s Elevator Pitch?

You have thirty seconds to tell me why your website matters, and what it can offer me. Go!

Did you panic? It’s a simple enough request, but did you manage to simplify everything down to half a minute? That’s the idea behind the elevator pitch.

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