In a continuation to Branding the United States, this article explores the state government run websites used to target tourists. While many of these tourist department sites are much more aesthetically pleasing than their .gov counterparts, not all of them make the cut. Here’s the finest of the bunch.
The United States is made up of 50 different brands, so it makes sense that each is represented by a unique identity. Tourism thrives on a state’s appeal, and sometimes the state .gov sites just don’t cut it. This is where the Departments of Tourism come in. This showcase is made up of the state logos as found on the government sites responsible for making them look good.