You have thirty seconds to tell me why your website matters, and what it can offer me. Go!
Did you panic? It’s a simple enough request, but did you manage to simplify everything down to half a minute? That’s the idea behind the elevator pitch.
Every website tries to communicate a different message. With some sites, it is hard to determine what exactly that message is. Here’s a list of things that detract from the individuality of a website, as well as bury or distract from the intended point.