You have thirty seconds to tell me why your website matters, and what it can offer me. Go!
Did you panic? It’s a simple enough request, but did you manage to simplify everything down to half a minute? That’s the idea behind the elevator pitch.
What’s your pitch? Every job starts with one. It may have been a simple “I can do that for you” or a lengthy discussion leading to a proposal, but something is done that convinces a client to work with you. But are you leaving out the an important part? Every web designer can pitch a price and service, but how many take the time to pitch the Internet itself?
Photo by altemark via Flickr.